Testimonials + Endorsements

Please note: Some know me as Alex, while others know me as Sarah B. 

Alex is an amazing book coach. I am currently writing my first book and I needed a lot of help getting my ideas on paper. Alex’s roadmap exercise helped me dig deep and really think about the direction and the message of my book. Once I finish one chapter I am already filled with ideas for the next one. Alex provides me with great feedback, fantastic writing tools, and incredible amounts of insight on writing as well as book marketing. I highly recommend working with her! 

S Kumar

Bay Area, California | United States

Indian flag

“Sarah really helped me open my eyes to a lot of different ideas and ways that I could be more productive. I highly recommend her to anyone who is really looking to work on that whole balance and be the most productive you you can be. She was a blessing to me and I can’t thank her enough.”

Jen Rivas

Health Coach & Holistic Nutritionist | Diamond Bar, California

Jen Rivas

“Working with Alex — was an extraordinary opportunity. She gave me a detailed plan to help me work through my resistance and to get organized. What would have taken months — only took a few days and has significantly changed my life and has allowed me to live a more minimalist lifestyle.”

Leah Hall

Social Media Brand Strategist | United States

Leah

“I sought out Alex’s expertise because I needed a confidence boost and self-organization tips as I had just opened my own business. The excitement of trying new things also carries a fear of failure, so I felt I needed to get my life in order before I could even start to get my business in order. Alex is helping me set goals and get into a productive daily routine that keeps me organized. Her integrated approach really resonates with me. This change in mindset helps me on a personal and professional level, because it’s freeing up time and energy to share with my family and focus on what I enjoy doing the most. She also helped me with my website. Totally worth it.”

Candela N.

Bay Area, California

Woman

“Alex has been my accountability partner for the past 9 months. Since then I’ve been able to get organized and understand what really matters in life—how to love myself for who I am and be the best version of myself. This isn’t an easy road, but Alex has given me the support and motivation I needed. Plus, she’s a great copyeditor and proofreader, and always first on my list whenever I have a text that needs polishing.”

Marisa Montaño

Account Manager & Sales Consultant | Tarragona, Spain

Woman

“I’ve had a great connection with Sarah right from the start. She really listens to what you have to say and she’s honest and easy to talk to. She explains concepts clearly and with enthusiasm, is super organized, and has a gift for helping you uncover the answers within yourself. It’s a pleasure to know her.”

Sammy Day

Poet + Former Director of IT @ CTC | Bay Area, California

Woman

“Oh Alex is awesome. Saved my life.”

Colleen

Designer, Co-Founder of Alex + Colleen | Bay Area, California

Woman

Hi, I'm Alex

As an immigrant and freedom seeker, I write romance novels that aren’t afraid to challenge norms. I love every aspect of my craft and have made it my mission to help aspiring authors from marginalized groups and diverse backgrounds write the books they’ve always wanted to write.

Having lived in Germany, Italy, Ireland, Colombia, and California, I currently live in the foothills of the Wasatch Mountains with my two favorite guys.

My love of music, cultures, personal development, and the many unconventional people I’ve met along the way, inspired my family saga Rebels Like Us.

  • Amplifying diverse voices since 1995
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Want to make a difference?

Help me advocate for diversity, inclusion & equity in literature and the media

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What I Do
  • Write romance novels that challenge the status quo
  • Advocate for diversity, inclusion, and equity in literature and the media
  • Help aspiring authors from diverse backgrounds write the book they've always wanted to write
  • Support epilepsy research & awareness, and am building an organization that empowers orphans and foster children
  • Work on reforming the education system
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